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Complete Guide to Build a Successful Real Estate Website [Get 5 Website Templates Free]

2019.09.13 13:06 Vairt_official Complete Guide to Build a Successful Real Estate Website [Get 5 Website Templates Free]

Complete Guide to Build a Successful Real Estate Website [Get 5 Website Templates Free]

The World is moving towards a digital age, If you are not using technology in your industry think again. If you are a real estate agent and have worked based on traditional methods of referrals, Please think again, you are missing a great opportunity, let me share some thoughts According to the National Association of Realtors, Most of the People looking online for properties that were available for rent or sale 17 percent contacted real estate agents through online portals, you are losing this great potential. So exactly what you should think to do? “If you can’t beat them, join them” In this modern age buyer or tenants are more educated about market conditions, they know everything about the property even before in contact with a real estate agent. You can educate them with your website Setting up a real estate website is not difficult, You’ll need a domain name and hosting, and website builder like WordPress. Download Website Templates here
Setting Up: Domain, Hosting, Website Builder
  • Setting Up: Domain, Hosting, Website Builder
  • Domain Names ( Suggestions: NameCheap, GoDaddy )
The Domain name is the address of your website, People can find you online through this address, Most the people hardly think about it, but, it needs to matter to you. Your Domain name must be something simple and related to your business so that clients can see it and remember it.
Take for example these two domain names;
The First domain means many things, but second is good, the second one also adds your identity as an agent to your business

How to buy or register a domain name :

Step 1 – Find a Your Desired Domain Name through Domain Checker

The first step before buying the domain is domain name availability lookup, use godadddy tool to check domain vacancy.
Click on the following link

Step 2 – Run a Domain Name Search using the domain lookup tool

Enter your desired name in the search bar and take it for a spin, the tool will show you a list of available options.

Step 3 – Pick Domain Name for your website

When you choose a domain name that you like, click add to cart button.

Step 4 – Complete the Domain Name Registration process

Complete the payment, you will be redirected to the Control panel. Where you can set up your domain with hosting.
  • Web Hosting ( Suggestions: InMotion Hosting, A2 Hosting)
Web hosting is a place where you keep website files, every one access website through a domain name. There is a lot of web hosting service provider, just browse and fee out a web hosting provider that’s good for your business.
  • Choose Your Platform ( Suggestions: Weebly, Wix, WordPress )
The First thing you will need to do is choose the right CMS, there are a lot of free or affordable site builders available, they are not same, so before choosing to weigh the pros and cons.these Cms is website builder, today website builder is very advanced, you can build your website within minutes, in most of the cases these website builders are free.
You can use building blocks to design your website. Choose the website builder from the following :
Highly recommend option is WordPress.org. WordPress comes with tons of themes. WordPress ecosystem has a massive number of plugins that you can use to perform additional functions of your site.
Wordpress also has a content management system, which helps you to grow your website traffic using the content.

Adding Features to Your Real Estate Site

Good Design

As a real estate agent you know that the first impression is the last impression, so if you want to impress the client, show properties in a beautiful manner on your site.
Most property buyers are in a sort of dreamy mood when they are looking for a home. Can you be able to fulfill it? Of course, the investors are different from these homebuyers but who knows?
According to the National Association of Realtors, Buyers who use the internet to search home, most of them see photos of properties. So add good quality photos about properties on the website, it generates more leads.
Pictures tell a whole story, Professionals are expensive but consider it an investment into your properties.


How most users search in real life, it is not about a simple search box. Search boxes only use to scan the whole websites.
When User looking for properties, they search in specific areas, between certain price ranges or even with a certain bedroom, bathrooms. make it easy for them, so they can find what they are looking for.
Dropdown boxes or search bar have key choice elements like Area, Property Type, and price. Don’t inundate your visitors with a lot of options to choose from.

Be Mobile Friendly

Maybe you have experienced surfing to a website through your mobile phone and finding that it looks very ugly or terrible, why this happened because the site likely is not for mobile. Most of the websites often do not play well with mobile phones. These sites are not mobile-friendly.
When you are building website remember this thing, your website must have responsive design. 50% of Users open website on mobile devices. If your website is not mobile-friendly it will alienate half of your penitential clients.
Word Press has responsive themes that automatically help make your website mobile-friendly

Be Comprehensive

As a real estate agent, you know the needs of your clients who look for properties. So remember Sales pitches you have had to run?
Apart from just providing information about the property itself, Provide or transfer knowledge to your website, Provide supporting information, such as nearby amenities, schools, shopping malls, highways, neighbourhood
If your website if for real estate investors provide market statistics

Allow for Quick Follow Up

Providing information and having a responsive design is good, but Always have an easy way for clients to get in touch with your
For this most of website use contact form, or some website use Call now, some use live chat.
Use these call to actions near where a client might be standing on the edge of deciding.


Provide Buyers the information needed to make good buying decisions, if your Prospective buyers are not connected with you, you can be sure he is connected with someone else.
Prove Buyers the complete information about the property, for example, this house is near shopping mall, highway or anything else that helps him.


Make sure your prospective buyers know about you, tell them what you are doing and that others have acknowledged this.
Include everything about yourself, awards, and testimonials. Create trust between you and your clients.

Market Your Real Estate Website

After building a website next step is to market your website, just because you have a website does not mean visitor come flooding in.

Social Media Marketing

Social media marketing has been revolutionized over the past few years, Millions of people using social media on a daily basis, it has taken over so much advertising space. Use social media to promote your website and interact with prospects.
Use the Real Estate Hashtags to Optimize Your Content on social media
Generic Real Estate Hashtags #realestate #realtor #justlisted #broker #forsale #homesale #newhome #househunting #dreamhome #properties #homelisting #oldhousecharm #property #housing #mortgage #homesforsale #openhouse #homeinspection #homesweethome #foreclosure #renovated #justlisted #reo #fixandfliphouses #homeevaluation
Real Estate Agent Hashtags #investmentsales #realestate #commercialrealestate #realestatebroker #realestateagent #realestatelife #listingagent #homebuyers #homebuyer #realestateinvestment #propertyforsale #businessbrokerage #commercialboardofrealtors #business #realtoroffice #banking #invest
Customized Real Estate Hashtags #[Target Neighbourhood] #[Real Estate Team Name] #[Brokerage Name] #[Target City]homes #[Target City]property
Use Realtor Quotes
Real Estate Sayings
Use Testimonials:
Use Social Media Tools

Free Stock Photos :

  • Stocksnap.io
  • Unsplash
  • Burst by Shopify

Creating Real Estate Graphics

Infographics are a great way to engage with your clients.
Build Free infographics:
Use this too: Canva

Automate Social Media Posts

Buffer and Hootsuite are great tools to schedule social media posts.

Write Valuable Real Estate Blogs

  • Educate your audience
  • Write about the market and statistics
  • Write tips about buying home
  • Write guides about taxes and expenses
For more information click here
  • Write Real estate tips relating to buying and selling homes.
  • Showcasing events
  • Write content for awareness
  • Write real estate stories and testimonials

Search Engines and SEO

The Easiest way to get traffic on your website is that your website must be submitted in the search engine directory. Make sure all page of your website index-able. When people search about buying a home or selling home Google and Bing show them your website. These listing are free.
To rank your website on the first page of Google, it is very important, to focus on search engine optimization.
When you are writing the content of your website or writing a blog make sure you are using a keyword related to real estate for example Real Estate, Property, or other similar terms
Use SEMRush to gain strategic information on trends and keyword, some other tools are also available:
  • SEMRush
  • Moz
  • Google Search Console
  • Bing Webmaster Tools

List on Google Local Business

Submit your website to Google Local Business it's free, they will guide you on how to promote your business.

Encourage Your Visitors to Register:

Create a Registration Form, make the registration process easy and smooth, build your potential customer database. This will help you with marketing.

Email Marketing

You have a lot of information on your site, this thing attracts a variety of customers, and this is where email marketing comes.
Targeted email marketing helps you to promote your properties through organizing campaigns
Use Email Marketing Tools for AB testing and Organizing your campaigns,
  • Vairt
  • Constant Contact
  • MailChimp
  • ActiveCampaign
  • Hubspot
Read More: 21 Rules of Email Etiquette to Make a Perfect Impression on Anyone

Why Email Marketing?

  • Email Marketing is a free and very effective way to generate leads and it really boosts your sales. It is extremely powerful.
  • Email is almost 40 times more effective than social media
  • With good and effective email marketing you can build a relationship with your customers
  • Every time you send an email, Actually yo recommending people about your brand
  • Email Generate Leads
  • you can use email marketing to generate hype. Build excitement about your product.
Source: https://vairt.com/learn/complete-guide-to-build-a-successful-real-estate-website/
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2014.09.21 19:18 SecretCatPolicy My day in Omotesando.

Firstly an apology. My camera sucks. I did my best with what I have.
I went into Tokyo for a concert. I got there early so I could tour Omotesando. Here's what I found. There's a good map available here if you're interested.
The lesson for this trip, oddly, is that integration of natural and manmade is pretty flexible. To explain: Tokyo is in places a remarkably green place; it has its parks, of course, but it also has a constant ambient greenness to everywhere, and people seem to want to integrate the verdancy of plants into their buildings and seem to like it exploding across their streets. Generally plants are part of people's lives in a way that is pretty different to what I've been used to in the UK, where most people seem to feel a duty to cut down anything in their garden that's above about 8 feet tall, is not a neat shape or doesn't flower. Not so here. Omotesando itself is well-known as an avenue of large, effusive Zelkova trees, which have a branching, fractal shape that's very elegant. Many of the buildings here fit with them very well, although if you lifted them out of Omotesando and fired them into space they'd fit there too.
I started at Nogizaka and emerged from the metro through the National Art Center, a building by Kisho Kurokawa. It rather sets the tone for the day: concrete and glass and spectacle, in geometric and sweeping forms. This place is big, though, and the space impressive. If you leave the metro from exit 6 it will funnel you straight into the main concourse, with its bulging glass wall and large inverse concrete cones. The light is slightly aquatic through the greenish glass and the lines hard and strong but welcoming and sophisticated, as you'd want for a gallery. So far so unnatural; maybe so, but the exterior has a number of large trees that are very fitting in their positioning; their greenness also fills the interior. They stop the building being remote and really anchor it in the site.
I'd like to have spent longer there and maybe actually looked at some art instead of just the building, but I had a lot to see. So I wandered out, the wrong way as it turned out, and through Aomori Cemetary. This is an interesting inversion - in Europe cemetaries are often very green places compared to the city around them, but Japanese cemetaries are much less so, meticulously kept and geometric as they tend to be.
After a quick compass check and a couple of side streets, I was back on track and came out just where I wanted to be, at the bottom of Omotesando-dori itself. I have no idea who is responsible for this assemblage but it's a nice start to the tour.
Immediately next to them was the Nezu museum, apparently an art place of some sort but also shut up tight. The building is by Kengo Kuma and to the casual glance is simply a large traditional-style building, but in fact it's not. From what little I could see of it, it's a steel building, with a screen of bamboo around it and a razor-keen attention to beautiful small details. It's an interesting thing, but impossible for me to photograph in any representative way, and seems like the sort of place you don't see but experience; the exterior fence was a dark, overlapping galvanised steel that resembled washi and suggested both modernity and tradition. I don't remember being impressed by the beauty of a fence before. Another time, perhaps.
This building, also unknown to me, was rather attractive. I usually despise brick but somehow it works here, probably because it's not actually reliant on it structurally but simply uses it for a slightly unusual aesthetic effect. The angled roofs are a nice touch to mitigate the right angles. But the Issey Miyake store at street level rather set the social tone for me - I immediately felt like this was not my sort of area at all. Places like this seep money from every pore; I do not fit this. While I'd love to see the interiors of some of these places, I resolved to stay outside mostly.
The next thing that grabbed my eye was this, labelled "Intersect by Lexus". I like the wooden pattern, and the glass curtain wall has an interesting screening effect, making the place very mysterious and thus attractive. However this did mean I had no idea what the place actually was; when I hear 'Lexus' I mostly think Toyotas with delusions of Mercedes, although there were none of those, and the tiny display areas in the window seemed to have an assortment of handbags and miscellaneous accessories. It is a visually interesting place, though; there was a photographer shooting models' feet as they walked down the ramp just out of this shot. Another thing to note: look how stupid those lights on the roof look. They almost ruin the lines of the thing.
Then we start getting to the famous stuff. This is Jewels of Aoyama, a very vertical, visually busy and honestly not very pleasant building by Jun Mitsui & Associates. It's rather forbidding, with all those vertical stone pillars looking like a mountain prison. Almost uniquely for these buildings it seems to be fighting nature, not working with it. In front of it is Cartier by Bruno Moinard, a nautical-looking place that apparently disappears underground; the triangular baffles are again intriguing and attractive to the eye by dint of hiding the interior, but again not actually very good for a shop. Then again if you have a brand like Cartier you don't need a display window, which is part of what sets these sorts of shops apart from your local chain stores.
But right next to this is one of the real jewels of Omotesando: Prada, by Herzog and de Meuron. This is apparently a quilted crystal shard, easing its way out of the sky and up from the ground at the same time. I think this is a really interesting, even beautiful building, but forbidding - not just because it's Prada and I'm not, but the shape and lustre of it is aloof and somewhat unwelcoming. The diamond panels are like chain-link fencing, telling me to keep out.
Just to illustrate the completely random nature of Japanese cities, this is what's opposite Prada - an almost agressively ordinary small house. The value of this land must be astronomical. Also note the gorgeous pattern on the screen for the building site (unless that's the actual frontage of whatever's going up there - I can believe it).
The next thing that caught my eye was this gaudy gold thing, which has Ted Baker on the ground floor; while the gaudiness rather fits here in a way that few other sites could get away with, I was much more interested in these stairs. World's most luxurious fire escape? Maybe.
Then we had Coach by OMA; they ought to ask them to make bags, because the building is much more attractive than most of what's inside, and manages to gracefully outdo the concept of repeated patterns that the brand is famous for.
Following that, visible in the last shot, is Norihiko Dan and associates' Omotesando Keyaki Building, housing Hugo Boss. This thing made me angry. It made me angry because it's directly, unavoidably in the way of Tod's by Toyo Ito, which is my favourite on this street by a country mile. Hugo Boss is on my shit list as of right now. It's not a bad building by itself, resembling a massive perfume bottle more than anything, but it's not in the same league as Tod's and stands as kind of a permanent architectural photobomb.
Tod's Omotesando is a gorgeous building, produced by overlapping the silhouettes of those Zelkova trees that you see all along the street and then using that wrapped around the floors of the building and with the empty spaces glassed in. It's also very hard to actually see as the trees are all around the main street side and the back streets are so narrow it's hard to get any sort of comprehensive view of it. The unexpected angles and contrast of materials and forms is a great, playful effect. It's beautiful, classy and fun all at the same time. As a bonus, this neat and beautiful thing, complete with climbing plants for everyone is what's across the street.
The largest single thing on Omotesando is Omotesando Hills, a mall by Tadao Ando. Ando is one of the most celebrated architects in the world and some of his work is exceptional and breathtaking. Some of the exterior work here is pretty good; I am a total sucker for the polygonal concrete, polished steel and greenish glass thing. But inside I was hoping to be impressed and honestly, I wasn't; in fact the place gave me a mild headache to be inside for long. I think they didn't ask Ando about the interior much beyond the shape, as the lighting is oppressively bright, and they play plinky-plonky ambient music far too damn loudly through the whole place. It's just a posh mall - about all that's interesting about it is that it's a triangular spiral using the same incline as the street itself throughout, but as the whole thing is enclosed and like most malls has virtually no connection to the world outside, the effect of this idea is almost lost. I'm increasingly of the opinion that it's actually impossble to make a shopping mall that's pleasant to be in - however good the architecture is, the final experience is still ultimately going to be up to the sort of people who run shopping malls.
Then a pair I was looking forward to - Dior by Studio SANAA and Gyre by MVRDV. However, this was also a letdown. Dior has been boarded up; no idea what's going on there but it's disappointing. I understand it's best at night, lit up from inside, but that's not happening now. I hope it's getting fixed, not destroyed.
Then there was Gyre, the corner of which is visible in the previous picture. This was the best expression of a major problem with Omotesando architecture in general - it's extremely difficult to actually see some of these buildings. I've read that winter is the best time to see these buildings, when the trees lose their leaves, but even this is lacking. The crush of things backing onto one another means that many of these places, like Prada and Tod's Omotesando, have gorgeous sides that no-one will ever see. Gyre is almost impossible to see in any way that will let you see the whole shape. I've read that it's essentially a set of offset boxes and it looks somewhat ship-like and attractive, but I have no real way to comment on that. I can say that the thing was made from textured brown tiles that were actually surprisingly ugly at close range. The interior, however, was much better, as it appeared to contain infinity in its mirrored surfaces and awesome skylight. It also had Chanel, who appear to have contracted the Galactic Empire to help with decor. This is a fantastic interior, impressive and opulent without being gaudy.
The same cannot be said for Tokyu Plaza, by NAP Architects. For a start, it's an epic mess. It's like an abandoned 1940s fortress has reared up and exposed a mysterious, shiny portal. But that is just the start. This is without doubt the most literally horrifying building I've ever been in. The escalators drag you up through a splintered hall of mirrors like a bad trip montage in a 1970s exploitation movie. Everything is upside down and disjointed; it's like having your ability to understand vision hijacked. I wouldn't mind this so much if it led anywhere worth seeing, but the fact is after you get through this eye-buggering ordeal, what awaits you is an anodyne, beige mall interior like a hundred others; maybe a little more upmarket but totally unexceptional. Absolute non-sequitur. I escaped while I still understood the concept of up, hoping I'd remember which way it was later.
Luckily I pretty much had by the time I found The Iceberg by Creative Designers International, and the sight of it restored me somewhat. This massive twisted building does everything that the Tokyu Plaza wants to do and can't - using irregular polygonal shapes to make a powerful, strong, beautiful, interesting, intelligent and coherent building. It's been colonised by Audi, and I think that's fairly apt - I always liked Audi, and some of their cars are among the most beautiful on the road today.
Across the road was one more instance of greenery - Kyocera HQ, which overall wasn't very interesting, had a really cool lobby. From here I headed to my concert at the Yoyogi National Gymnasium, by Kenzo Tange. Lovely place, one of those 'the future of the past' buildings that are getting so rare now, and a major reason for all the Star Wars references - like a tent hung from a Star Destroyer on the inside. I had some time left, so I orbited the venue and got some extra perspectives on it and its' junior neighbour, the second national gymnasium. This one dispenses with the hanging cables and simply suspends itself from the central tower in a fan shape. But really, you have to admit, the main building looks like it'll make .5 past lightspeed.
There's a few I missed - Louis Vuitton by Jun Aoki was almost completely hidden by trees and what was visible wasn't very interesting; the same is true for the Japanese Nursing Association building by Kisho Kurokawa, and it was impossible to get good shots of La Collezione by Tadao Ando; I took no notice of the Apple store because it's just like every other Apple store (i.e. a big empty glass box with metallic accents), and fuck Apple anyway; and I totally forgot about Sunny Hills Minamiaoyama by Kengo Kuma which I'm really annoyed about.
I hope you enjoyed my day. I did.
Bonus: bananas for scale, Omotesando style.
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